Big Kahuna Burger is a fictional chain of Hawaiian-themed fast food restaurants that has appeared in films by Quentin Tarantino and Robert Rodriguez, including Reservoir Dogs, Pulp Fiction, Four Rooms, From Dusk till Dawn, and Death Proof. The packaging was created by Tarantino’s longtime friend Jerry Martinez.
The Big Kahuna brand features most prominently in Pulp Fiction, where hit-man Jules Winnfield eats the hamburger in order to intimidate the main target of a contract-killing he’s been ordered to carry out, and remarks, “Mmmhm… This is a tasty burger…” In Pulp Fiction, the burger appears to be a typical American beef burger, with cheese, lettuce, and tomato on a standard, seedless hamburger bun.
Multiple real restaurants have featured a “Big Kahuna Burger” on their menus, including Inskip Grill located in Tarantino’s hometown of Knoxville, Tennessee.
